Privacy Policy

1.1 BELLA Intelligence as data controller

1.2 BELLA Intelligence is the data controller for the personal data collected and processed when you use our services. This is because BELLA Intelligence needs to collect data in order to provide these services to you as a user.

In some cases, BELLA Intelligence also acts as a data processor on behalf of customers. For further information on this subject, please refer to the applicable SaaS agreement and data processing agreement.

1.3 Services covered by this policy

This policy applies to the use of all services provided by BELLA Intelligence.

You can read more in BELLA Intelligence's SaaS agreement and data processing agreement.

1.4 Purpose and basis for processing

Your personal data is processed in order to fulfil the SaaS agreement and to fulfil BELLA Intelligence's legitimate interests.

If you give your consent to participate in surveys, receive marketing, have completed a contact form or otherwise communicate with us, BELLA Intelligence will process your data in accordance with Article 6(1)(a) of the General Data Protection Regulation (consent).

In addition, BELLA Intelligence processes the personal data that you or your employer has provided in order to fulfil the agreement on the use of BELLA Intelligence's services, pursuant to Article 6(1)(b) of the GDPR.

BELLA Intelligence also processes the information generated by your use of our services on the basis of legitimate interests, pursuant to Article 6(1)(f) of the GDPR. The information is used to provide our services, for marketing, to improve our IT security, for communication and to develop our products.

2.1 Information you provide to us

How we use your personal data depends on which services you use and how you use those services. The data we have about you is used to provide, support and customise our services and to make them available in a way that is relevant and useful to you.

• We use your registration data to verify your identity and allow you to access our services.
• We may communicate with you via email about, among other things, the availability of our services, security or other service communications. This may include emails about how to use the services, updates and reminders. Please note that you cannot opt out of service communications from us, including communications about security and legal matters.
• We use data and content about users for invitations and communications promoting our services. We will only send you marketing information if you have given your consent, and you can withdraw your consent at any time.
• We use data to conduct research for the further development of our services in order to provide you and others with a better, more intuitive and personalised experience and to increase engagement with our services.
• We use the data, which may include your communications with us, necessary to investigate, respond to and resolve complaints and issues with the service.
• We use your information to produce aggregated data sets where it is no longer possible to identify you. For example, we may use your data to generate statistics about our users and the number of logins for licence calculation purposes.
• We use your data, including your communication with us, if we believe it is necessary for security reasons or to investigate potential fraud or other violations of our SaaS agreement, this Privacy Policy and/or attempts to harm our members or visitors.

We use your data in the form of contact information if you have completed a contact form on our website. This information is used to contact you.

2.2 Information from your employer

Your employer may provide us with information so that you, as a user, can use our services. We may therefore receive information about your field of work, your title, contact information and the IP address from which you are expected to access the service.

2.3 Use of services

The services collect information about how the services are used, including the actions users take, such as sharing, editing, viewing and moving data; how much time the user spends on the services; the number of logins and login attempts; the user's unique identifiers; search history; associated and accessed cases; and accessed modules. This information is used to improve the services, develop new features, protect users and the security of the services, create activity logs, monitor compliance with the SaaS agreement, support billing and GDPR compliance, and communicate with users in connection with support, maintenance and operation of the services.

2.4 Cookies and other similar technologies

We collect data using cookies and similar technologies.

You can read more about how BELLA Intelligence uses cookies and similar technologies below.

You can also control the use of cookies via your browser settings and other tools.

2.5 Your device

We receive data from your devices and networks.

We also receive information about your IP address, proxy server, operating system, browser, device ID and features, and/or ISP.

2.6 Newsletter

BELLA Intelligence has a newsletter that you may choose to subscribe to, and you can unsubscribe at any time. The purpose of the newsletter is to provide new information from the company, which may concern new content in the services and advertising of our services. The newsletter is sent by email.

We only send you newsletters if you have given your active consent.

We process your personal data for as long as you are subscribed to the newsletter. When you unsubscribe, we stop sending it to you.

When you unsubscribe from the newsletter, we also delete your contact information unless you continue to receive other services from us. In these cases, we will still need to retain your contact information, but you will no longer receive the newsletter you unsubscribed from.

2.7 Other

Our services are dynamic, and we often launch new features that may require the collection of new information. If we collect new personal data or use your personal data for other purposes, we will notify you and, to the extent relevant, amend this Privacy Policy.

As a data subject, you have a number of rights that you can exercise by contacting us at the email address provided in section 8 below or by sending us a letter.

Your rights include the right to request access to the personal data we process about you. You also have the right to receive a copy of this data.

In some cases, you have the right to object to our processing of your personal data, to request the correction or deletion of personal data that you believe to be incorrect or outdated, or to request that the processing of your personal data be restricted or deleted.

As a data subject, you also have the right to data portability if the specific conditions in data protection legislation are met. If technically possible, you also have the right to have your personal data transferred to another data controller.

In certain cases, a request to exercise your rights may be restricted in accordance with applicable rules, including for compelling private interests, if these are deemed to outweigh your interests as a data subject.

If you have previously given BELLA Intelligence consent to process your personal data, you have the right to withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing that took place prior to the withdrawal. If you withdraw your consent, the processing of your personal data will cease and your personal data will be deleted, unless there is an objective or legal basis for retaining it.

You can read more about your rights in the Danish Data Protection Agency's guide on the rights of data subjects.

4.1 Data storage

When your subscription to one of our services is cancelled or expires, your account will be deactivated and become unavailable.

BELLA Intelligence stores information collected in connection with the use of the services for as long as necessary to fulfil the purposes described in this Privacy Policy. This may result in a storage period of up to five years.

4.2 Closing access

BELLA Intelligence will retain some of your information even if you close your access to our services, if necessary to comply with our legal obligations, including requests from official authorities; comply with laws and regulations; resolve disputes; maintain security; prevent fraud and abuse; or enforce our user agreement.

BELLA Intelligence uses suppliers and subcontractors to process and store personal data in order to provide our services. These suppliers and subcontractors include companies that are either located in third countries or are affiliated with such companies under company law.

BELLA Intelligence strives to ensure that all processing of personal data takes place within the EU/EEA. If this is not possible, the necessary organisational and technical measures will be taken to ensure adequate protection of personal data. An example of such a measure could be anonymisation.

As a general rule, BELLA Intelligence does not disclose personal data to third parties unless this is done in the performance of a task on behalf of BELLA Intelligence, including sharing with other affiliated companies. This disclosure is based on Article 6(1)(f) of the General Data Protection Regulation (legitimate interest). Where necessary, an appropriate data processing agreement will always be entered into.

We may change this Privacy Policy if necessary. The Privacy Policy in force at any given time can be found here.

If you do not accept the changes, you may terminate your access to the service in accordance with your SaaS agreement. Your continued use of our services after the publication of any changes means that you accept the updated Privacy Policy.

If you have any questions about our processing of your personal data, please contact our privacy policy officer at bella@karnovgroup.com.

You may at any time submit a question or complaint about BELLA Intelligence's processing of personal data to the Danish Data Protection Agency.